"Building our visibility online and offline to strengthen our position in the market."
As we operate in both established and new markets, the role has evolved considerably over the years. When entering new markets, we start by researching the market and defining our position within it. From there, we focus on building our image and brand, making sure customers know who we are, what products we offer and how we can help them.
Online, we build our visibility through our own website, third-party websites, social media and digital newsletters. But our activities extend beyond the digital world. We advertise in trade publications and exhibit at trade fairs both at home and abroad, taking care of everything from the design to the organisation. We also organise training sessions and webinars, which are delivered by my colleagues in sales.
Since my team joined, we have made great strides in content creation and graphic design. We now manage all these activities in-house, without relying on an external advertising agency.
“I think we can be proud of what we achieve together.”
What I enjoy most about my role is exploring and developing new initiatives. One of my latest projects is developing a marketing automation strategy and implementing HubSpot. This will enable us to optimise customer journeys and make data-driven decisions. With new marketing opportunities constantly emerging, there is always room to grow. That’s what keeps my work interesting.
What I love most about this company is my colleagues. We work hard and are highly motivated, but there’s also plenty of humour. We share so many experiences and, as a family business, we’re a bit like brothers and sisters. I think we can be proud of what we achieve together.
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